We Are What Happens.
Every great story has a powerful ending. For marketing campaigns, it’s the purchase. With unmatched access to over 150 million credit and debit cards, we provide the definitive view of consumer spending behavior across brands, so you can stop guessing and start growing. We are what happens.
Power Growth with
Real-Time Purchase Insights
From strategy to execution, our data connects the dots so you can predict what’s next, target with precision, optimize with confidence, and prove impact.
Leverage Verified Purchase Data, Not Proxies
Consented. Granular. Built to Scale.
150 M+
credit and debit cards
95 M+
consumers
$4 T+
spend
86 B+
transactions
5300+
brands
Industries We Serve
- Brands & Media
- Retail & QSR
- Consulting & Investing
- Financial Services
Maximize Your Marketing
For brands, agencies, and media platforms, Affinity Solutions connects campaigns to conversions by tapping into the largest consumer purchase dataset in the U.S. and U.K.
Drive Optimal Outcomes
Affinity Solutions’ Consumer Purchase Insights enhance first-party data with a complete market perspective—delivering competitive and consumer insights beyond your walls to drive smarter business strategies.
Gain Actionable Market Insights
Affinity Solutions unlocks a deeper understanding of audiences and markets to fuel revenue-driving growth strategies.
Create Powerful Cardholder Loyalty Experiences
For banks and other financial institutions, Affinity Solutions helps increase market share and boost customer loyalty through personalized, engaging card-linked offers.
The Latest from Affinity
Retail Monitor Data Shows Spending Slowed in September
October 9, 2025
Retail sales slowed on a monthly basis in September after a busy summer but year-over-year increases remain strong.
Introducing A New Strategic Partnership to Revolutionize Measurement Insights
October 7, 2025
New partnership redefines outcomes-based measurement by connecting survey data to actual consumer purchase behavior.
Custom Consumer Purchase Audiences Now Available on Microsoft Curate for Commerce
October 6, 2025
The new solution enables advertisers to conquest competitors’ customers and shift market share across key verticals.