# Affinity Solutions

> The Leading Consumer Purchase Insights Company Consumer Behavior Changes Daily.We Move With It. Affinity Solutions sees deterministic transaction data from 195M+ consumers in real-time and predicts what they’ll buy next,


## Pages

- [Home](https://www.affinity.solutions/)
- [Events](https://www.affinity.solutions/events/)
- [Terms and Conditions](https://www.affinity.solutions/terms-and-conditions/)
- [Outcomes Collective](https://www.affinity.solutions/outcomes-collective/)
- [Retail and QSR](https://www.affinity.solutions/retail-qsr/)
- [Brands and Media](https://www.affinity.solutions/brands-and-media/)
- [Retail Monitor](https://www.affinity.solutions/retail-monitor/)
- [NRF Page](https://www.affinity.solutions/afsretailintelligence/)
- [Insights to Action](https://www.affinity.solutions/insights-to-action-blog-series/)
- [Press Release](https://www.affinity.solutions/press-release/)
- [Consumer Purchase Insights](https://www.affinity.solutions/consumer-purchase-insights/)
- [About Us](https://www.affinity.solutions/about-us/)
- [Newsroom](https://www.affinity.solutions/newsroom/)
- [News](https://www.affinity.solutions/news/)
- [Careers](https://www.affinity.solutions/careers/)
- [Reports Terms and Conditions](https://www.affinity.solutions/reports-terms-and-conditions/)
- [Comet™](https://www.affinity.solutions/comet/)
- [Consumer Purchase Audiences](https://www.affinity.solutions/consumer-purchase-audiences/)
- [Card Linked Engagement](https://www.affinity.solutions/card-linked-engagement/)
- [Consumer Bank Campaigns](https://www.affinity.solutions/consumer-bank-campaigns/)
- [Purchase Media Metrics](https://www.affinity.solutions/purchase-media-metrics/)
- [Consumer Purchase Lift](https://www.affinity.solutions/consumer-purchase-lift/)
- [Consumer Purchase Predictor](https://www.affinity.solutions/consumer-purchase-predictor/)
- [Financial Services](https://www.affinity.solutions/financial-services/)
- [Consulting and Investing](https://www.affinity.solutions/consulting/)
- [Data Privacy Notice](https://www.affinity.solutions/data-privacy-notice/)
- [Our Data](https://www.affinity.solutions/our-data/)


## Posts

- [More Purchase Data. More Proof.](https://www.affinity.solutions/newsroom/more-purchase-data-more-proof/)
- [Affinity Solutions to Bring Consumer Purchase Insights Natively to Salesforce Data 360 Clean Room Solution ](https://www.affinity.solutions/newsroom/affinity-solutions-to-bring-consumer-purchase-insights-natively-to-salesforce-data-360-clean-room-solution/)
- [What Actually Wins on Black Friday and Cyber Monday: 6 Rules from 3 Years of Data ](https://www.affinity.solutions/newsroom/what-actually-wins-on-black-friday-and-cyber-monday/)
- [Your Campaign Metrics Look Great. Your CFO Isn't Convinced. Here's Why.](https://www.affinity.solutions/newsroom/why-travel-marketing-metrics-arent-enough-for-cfos/)
- [Attention That Converts](https://www.affinity.solutions/newsroom/audiences-that-buy-a-playbook-for-purchase-led-targeting-part-4/)
- [Why ‘Brand Awareness’ Budgets Are Losing Ground to Provable Return](https://www.affinity.solutions/newsroom/why-brand-awareness-budgets-are-losing-ground-to-provable-return/)
- [The Whopper Comeback Isn't the Whole Story](https://www.affinity.solutions/newsroom/the-whopper-comeback-isnt-the-whole-story/)
- [CNBC/NRF Retail Monitor Shows Tenth Month of Sales Growth in July](https://www.affinity.solutions/newsroom/cnbc-nrf-retail-monitor-shows-tenth-month-of-sales-growth-in-july/)
- [Own the Holiday Season](https://www.affinity.solutions/newsroom/own-the-holiday-season/)
- [The Q2 Ad Age Brand Loyalty Tracker, Powered by Affinity Solutions](https://www.affinity.solutions/newsroom/ad-age-2026-q2-brand-loyalty-tracker/)
- [StackAdapt Introduces In-Platform Economic Impact Measurement to Help Marketers Prove Real-World ROI](https://www.affinity.solutions/newsroom/stackadpt-introduces-in-platform-economic-impact/)
- [Labor Day Spending Shifts from Deals to Destinations](https://www.affinity.solutions/newsroom/the-receipt-labor-day-spending-shifts/)
- [Uber Ads Serves up a Tasty Sales Lift ](https://www.affinity.solutions/newsroom/uber-ads-serves-up-a-tasty-sales-lift-case-study/)
- [One Source of Truth, Four Audiences](https://www.affinity.solutions/newsroom/audiences-that-buy-a-playbook-for-purchase-led-targeting-part-3/)
- [Cannes 2026 – Jonathan Silver Interview](https://www.affinity.solutions/newsroom/hot-yachts-affinity-solutions-jonathan-silver/)
- [CNBC/NRF Retail Monitor Shows Nineth Month of Sales Growth in June](https://www.affinity.solutions/newsroom/cnbc-nrf-retail-monitor-shows-nineth-month-of-sales-growth-in-june/)
- [Hot Yachts - Affinity Solutions and Comcast Advertising](https://www.affinity.solutions/newsroom/hot-yachts-affinity-solutions-and-comcast-advertising/)
- [Hot Yachts - Affinity Solutions and Uber](https://www.affinity.solutions/newsroom/hot-yachts-affinity-solutions-and-uber/)
- [AI, Agents, and Outcomes: Takeaways from Cannes 2026 ](https://www.affinity.solutions/newsroom/cannes-2026-recap-ai-agents-outcomes/)
- [Affinity Solutions Named a Leader in Snowflake's Modern Marketing Data Stack Report ](https://www.affinity.solutions/newsroom/affinity-solutions-named-a-leader-in-snowflakes-modern-marketing-data-stack-report/)
- [Affinity Solutions Among Partners Supporting Horizon Media's Agentic Buying Ecosystem](https://www.affinity.solutions/newsroom/affinity-solutions-supprts-horizon-media-agentic-orchestration/)
- [Beyond Personalization: Delivering Relevance That Drives Spend](https://www.affinity.solutions/newsroom/affinity-solutions-rewardiq-beyond-personalization-delivering-relevance-that-drives-spend/)
- [Squawk Box Feature: Retail Monitor Data Shows Shoppers Shrug Off High Gas Prices in May](https://www.affinity.solutions/newsroom/squawk-box-feature-retail-monitor-data-shows-shoppers-shrug-off-high-gas-prices/)
- [When Proof Beats Proxy](https://www.affinity.solutions/newsroom/audiences-that-buy-a-playbook-for-purchase-led-targeting-part-2/)
- [CNBC/NRF Retail Monitor Shows Sales Grew Again in May](https://www.affinity.solutions/newsroom/cnbc-nrf-retail-monitor-shows-sales-grew-again-in-may/)
- [Comcast Advertising and Affinity Solutions Bring Purchase-Based Precision to TV Advertising](https://www.affinity.solutions/newsroom/comcast-advertising-affinity-solutions-purchased-based-precisions/)
- [Measurement’s Tipping Point: The Optimization Blueprint for Brand Growth](https://www.affinity.solutions/newsroom/measurements-tipping-point-the-optimization-blueprint-for-brand-growth/)
- [Affinity Solutions Named Among Measurement Partners in NBCUniversal’s Performance Insights Hub](https://www.affinity.solutions/newsroom/nbcuniversal-leans-into-legacy-media-status/)
- [Shopper Showdown!](https://www.affinity.solutions/newsroom/shopper-showdown/)
- [CNBC/NRF Retail Monitor Shows Sales Grew in April Despite High Gas Prices and Sustained Inflation](https://www.affinity.solutions/newsroom/cnbc-nrf-retail-monitor-shows-april-sales-grew-despite-high-gas-prices-and-sustained-inflation/)
- [How Verified Purchase Targeting Drives Measurable Outcomes](https://www.affinity.solutions/newsroom/audiences-that-buy-a-consumer-purchase-audience-playbook/)
- [Introducing the Ad Age Brand Loyalty Tracker Powered by Affinity Solutions](https://www.affinity.solutions/newsroom/introducing-the-ad-age-brand-loyalty-tracker-powered-by-affinity-solutions/)
- [Own the Back-to-School Moment](https://www.affinity.solutions/newsroom/own-the-back-to-school-moment/)
- [Squawk Box Feature: Retail Monitor Data Shows Sales Gains in March Despite Weakening Consumer Confidence](https://www.affinity.solutions/newsroom/squawk-box-feature-retail-monitor-data-shows-sales-gains-despite-weakening-consumer-confidence/)
- [CNBC/NRF Retail Monitor Shows Sales Grew in March As Tax Refunds Offset Rising Gas Prices](https://www.affinity.solutions/newsroom/retail-monitor-shows-sales-grew-in-march-as-tax-refunds-offset-rising-gas-prices/)
- [Supersizing QSR Insights with Consumer Purchase Data](https://www.affinity.solutions/newsroom/supersizing-qsr-insights-with-consumer-purchase-data/)
- [Affinity Solutions Named "Best Measurement Tool" by Digiday Video & TV Awards](https://www.affinity.solutions/newsroom/affinity-solutions-named-best-measurement-tool-by-digiday-video-and-tv-awards/)
- [Consumer Purchase Audiences for Spring Break](https://www.affinity.solutions/newsroom/consumer-purchase-audiences-for-spring-break/)
- [CNBC/NRF Retail Monitor’s February Data Shows Another Month of Sales Growth](https://www.affinity.solutions/newsroom/cnbc-nrf-retail-monitors-february-data-shows-another-month-of-sales-growth/)
- [2026 CNBC/NRF Retail Monitor Q4 Trend Report and Year In Review](https://www.affinity.solutions/newsroom/2026-cnbc-nrf-retail-monitor-q4-trend-report-and-year-in-review/)
- [CNBC/NRF Retail Monitor’s January Data Shows Fourth Consecutive Monthly Gain](https://www.affinity.solutions/newsroom/cnbc-nrf-retail-monitors-january-data-shows-fourth-consecutive-monthly-gain/)
- [How Advanced Measurement Turns TV into A Revenue Engine for QSR Brands ](https://www.affinity.solutions/newsroom/how-advanced-measurement-turns-tv-into-a-revenue-engine-for-qsr-brands/)
- [CES 2026: Sweet Suites Interview](https://www.affinity.solutions/newsroom/ces-2026-sweet-suites-interview/)
- [Market Share: Connecting Consumer Signals to Advertiser Decisions](https://www.affinity.solutions/newsroom/market-share-connecting-consumer-signals-to-advertiser-decisions/)
- [Squawk Box Feature: Retail Monitor Data Shows Spending Accelerated in December](https://www.affinity.solutions/newsroom/squawk-box-feature-retail-monitor-data-shows-spending-accelerated-in-december/)
- [CNBC/NRF Retail Monitor’s December Data Shows Strong Holiday Season Spending](https://www.affinity.solutions/newsroom/cnbc-nrf-retail-monitor-december-data-shows-strong-holiday-season-spending/)
- [Disney Debuts Brand Portal, Expanding Unified Data Platform](https://www.affinity.solutions/newsroom/disney-debuts-brand-portal-expanding-unified-data-platform/)
- [Standing Out in an Increasingly Fragmented World of Fashion Retail](https://www.affinity.solutions/newsroom/standing-out-in-an-increasingly-fragmented-world-of-fashion-retail/)
- [How to Enforce Anonymity](https://www.affinity.solutions/newsroom/how-to-enforce-anonymity/)
- [From Kickoff to Checkout: How Purchase Data Is Redefining Sports Advertising ROI](https://www.affinity.solutions/newsroom/from-kickoff-to-checkout-how-purchase-data-is-redefining-sports-advertising-roi/)
- [CNBC/NRF Retail Monitor’s November Data Shows Strong Year-Over-Year Growth in First Half of Holiday Season ](https://www.affinity.solutions/newsroom/cnbc-nrf-retail-monitors-november-data-shows-strong-year-over-year-growth-in-first-half-of-holiday-season/)
- [The Importance of Being Anonymous: Protecting Consumer Data in the Age of Clean Rooms](https://www.affinity.solutions/newsroom/protecting-consumer-data-in-the-age-of-clean-rooms/)
- [2025 CNBC/NRF Retail Monitor Quarterly Trend Report: Q3 2025](https://www.affinity.solutions/newsroom/2025-cnbc-nrf-retail-monitor-quarterly-trend-report-q3-2025/)
- [CNBC/NRF Retail Monitor’s October Data Shows ‘Continued Momentum’ Going Into Holiday Season](https://www.affinity.solutions/newsroom/cnbc-nrf-retail-monitor-october-data-shows-continued-momentum-going-into-holiday-season/)
- [Retail Media Measurement: The Path to Precision and Trust ](https://www.affinity.solutions/newsroom/retail-media-measurement-the-path-to-precision-and-trust/)
- [On the Ground at Advertising Week New York 2025: A Front-Row Seat to Marketing’s Future](https://www.affinity.solutions/newsroom/on-the-ground-at-advertising-week-new-york-2025-a-front-row-seat-to-marketings-future/)
- [Banking on value: Why optimized commerce technology drives critical bank growth](https://www.affinity.solutions/newsroom/banking-on-value-why-optimized-commerce-technology-drives-critical-bank-growth/)
- [Data Clean Rooms: Ad Tax or Added Value? ](https://www.affinity.solutions/newsroom/data-clean-rooms-ad-tax-or-added-value/)
- [CNBC/NRF Retail Monitor Data Shows Spending Slowed in September But Year-Over-Year Growth Remains ‘Robust’](https://www.affinity.solutions/newsroom/retail-monitor-data-shows-spending-slowed-in-september-but-year-over-year-growth-remains-robust/)
- [From Viewers to Buyers: Measuring the Impact of Brand Sponsorship of Live Events on Real Business Outcomes ](https://www.affinity.solutions/newsroom/from-viewers-to-buyers-measuring-the-impact-of-brand-sponsorship-of-live-events-on-real-business-outcomes/)
- [Cint and Affinity Solutions Announce Strategic Partnership to Revolutionize Measurement Insights](https://www.affinity.solutions/newsroom/cint-and-affinity-solutions-announce-strategic-partnership-to-revolutionize-measurement-insights/)
- [Affinity Solutions’ Custom Consumer Purchase Audiences Now Available to Advertisers on Microsoft Curate for Commerce ](https://www.affinity.solutions/newsroom/affinity-solutions-custom-consumer-purchase-audiences-now-available-to-advertisers-on-microsoft-curate-for-commerce/)
- [The ROI Revolution: A Test-and-Control Guide to Ad Effectiveness ](https://www.affinity.solutions/newsroom/the-roi-revolution-a-test-and-control-guide-to-ad-effectiveness/)
- [Reward and Affinity Solutions introduce RewardIQ: A pioneering purchase-powered intelligence platform to transform brand marketing in the UK ](https://www.affinity.solutions/newsroom/reward-and-affinity-solutions-introduce-rewardiq-a-pioneering-purchase-powered-intelligence-platform-to-transform-brand-marketing-in-the-uk/)
- [Affinity Solutions Launches Outcomes Marketing Council to Advance Optimal Approaches to Ad Measurement](https://www.affinity.solutions/newsroom/affinity-solutions-launches-outcomes-marketing-council-to-advance-optimal-approaches-to-ad-measurement/)
- [August CNBC/NRF Retail Monitor Data Shows Increased Sales Even as Inflation Impacts Growth](https://www.affinity.solutions/newsroom/cnbc-nrf-retail-monitor-data-shows-increased-sales-even-as-inflation-impacts-growth/)
- [Ad Age Feature: 'Optimized' outcomes: Marketing's new normal](https://www.affinity.solutions/newsroom/ad-age-feature-optimized-outcomes-marketings-new-normal/)
- [Beyond the Number$: Using Purchase Data to Unlock Optimal Outcomes](https://www.affinity.solutions/newsroom/beyond-the-numbers-using-purchase-data-to-unlock-optimal-outcomes/)
- [2025 CNBC/NRF Retail Monitor Quarterly Trend Report: Q2 2025](https://www.affinity.solutions/newsroom/2025-cnbc-nrf-retail-monitor-quarterly-trend-report-q2-2025/)
- [Your Passport to Smarter Marketing: UK Travel Trends](https://www.affinity.solutions/newsroom/2025-your-passport-to-smarter-marketing-uk-travel-trends/)
- [Squawk Box Feature: Retail Monitor Data Shows Strong Consumer Spending in July](https://www.affinity.solutions/newsroom/squawk-box-feature-retail-monitor-data-shows-stong-consumer-spending-in-july/)
- [CNBC/NRF Retail Monitor Shows Strong Spending in July as Consumers Responded to Sales and Bought Ahead of Tariffs ](https://www.affinity.solutions/newsroom/cnbc-nrf-retail-monitor-shows-strong-spending-in-july-as-consumers-responded-to-sales-and-bought-ahead-of-tariffs/)
- [New White Paper: Connecting TV Engagement to QSR Purchases](https://www.affinity.solutions/newsroom/how-qsrs-can-boost-tv-ad-roi-with-live-sports-and-dma-strategies/)
- [EDO and Affinity Solutions Find Creative Quality Triples In-Store Sales Impact Versus Frequency for QSRs](https://www.affinity.solutions/newsroom/edo-and-affinity-solutions-find-creative-quality-triples-in-store-sales-impact-versus-frequency-for-qsrs/)
- [Retail Sales Dip in June Amid Tariff Tensions and Declining Confidence](https://www.affinity.solutions/newsroom/retail-sales-dip-in-june-amid-tariff-tensions-and-declining-confidence/)
- [CTV Advertising Steps Up to the Plate: How to Hit a Home Run in Live Sports](https://www.affinity.solutions/newsroom/ctv-advertising-steps-up-to-the-plate-how-to-hit-a-home-run-in-live-sports/)
- [CNBC/NRF Retail Monitor Shows Sales Slowed in June as Concerns About Tariffs Continued](https://www.affinity.solutions/newsroom/cnbc-nrf-retail-monitor-shows-sales-slowed-in-june-as-concerns-about-tariffs-continued/)
- [Shining a Light on Ghost Shoppers: Effective Engagement Strategies ](https://www.affinity.solutions/newsroom/shining-a-light-on-ghost-shoppers-effective-engagement-strategies/)
- [Retail Media Networks Unlock Commerce With First-Party Data](https://www.affinity.solutions/newsroom/retail-media-networks-unlock-commerce-with-first-party-data/)
- [Cannes 2025 Recap: A Reset Toward Provability](https://www.affinity.solutions/newsroom/cannes-2025-recap-a-reset-toward-provability/)
- [May Sees Moderate Retail Growth as Tariff-Fueled Shopping Fades](https://www.affinity.solutions/newsroom/may-sees-moderate-retail-growth-as-tariff-fueled-shopping-fades/)
- [Why Disney’s Compass Seeks True North in Data Collaboration](https://www.affinity.solutions/newsroom/disney-compass-seeks-true-north-in-data-collaboration/)
- [Metrics That Matter: The Buy & Sell Side Unite for a Retail Outcomes Revolution](https://www.affinity.solutions/newsroom/metrics-that-matter-the-buy-sell-side-unite-for-a-retail-outcomes-revolution/)
- [CNBC/NRF Retail Monitor Shows Continued Sales Growth But Less Stocking Up Ahead of Tariffs](https://www.affinity.solutions/newsroom/cnbc-nrf-retail-monitor-shows-continued-sales-growth-but-less-stocking-up-ahead-of-tariffs/)
- [Affinity Solutions’ Consumer Purchase Insights is Now Accessible via AWS Clean Rooms to Enable Advertisers and Publishers to Securely Drive Outcomes Measurement ](https://www.affinity.solutions/newsroom/affinity-solutions-consumer-purchase-insights-is-now-accessible-via-aws-clean-rooms/)
- [Innovid Extends Outcomes Suite to Measure Purchase Impact at Scale, Taps Affinity Solutions as Launch Partner](https://www.affinity.solutions/newsroom/innovid-extends-outcomes-suite-to-measure-purchase-impact-at-scale-taps-affinity-solutions-as-launch-partner/)
- [Affinity Solutions Launches Live Sports Outcomes Metric, Fansactions™, EDO First to Market](https://www.affinity.solutions/newsroom/affinity-solutions-launches-live-sports-outcomes-metric-fansactions-edo-first-to-market/)
- [Every Purchase Tells a Story: Unpacking Consumer Behavior in an Uncertain Economy ](https://www.affinity.solutions/newsroom/every-purchase-tells-a-story-unpacking-consumer-behavior-in-an-uncertain-economy/)
- [2025 CNBC/NRF Retail Monitor Quarterly Trend Report: Q1 2025](https://www.affinity.solutions/newsroom/2025-cnbc-nrf-retail-monitor-q1-report/)
- [Retail Sales Rise in April Despite Economic Uncertainty ](https://www.affinity.solutions/newsroom/retail-sales-rise-in-april-despite-economic-uncertainty/)
- [CNBC/NRF Retail Monitor Shows April Sales Growth as Consumers Stocked Up Ahead of Tariffs](https://www.affinity.solutions/newsroom/cnbc-nrf-retail-monitor-shows-april-sales-growth-ahead-of-tariffs/)
- [Possible 2025 Recap: Optimism and Action Will Drive Outcomes](https://www.affinity.solutions/newsroom/possible-2025-recap-optimism-and-action-will-drive-outcomes/)
- [Mastering Retail Media Outcomes: A Guide to Measuring ROAS Across Diverse Products and Channels](https://www.affinity.solutions/newsroom/mastering-retail-media-outcomes-a-guide-to-measuring-roas-across-diverse-products-and-channels/)
- [March Retail Sales See Modest Gains Amid Tariff Uncertainty](https://www.affinity.solutions/newsroom/march-retail-sales-see-modest-gains-amid-tariff-uncertainty/)
- [Beet Retreat Interview - Part 2: Outcomes Measurement](https://www.affinity.solutions/newsroom/beet-retreat-interview-part-2-outcomes-measurement/)
- [CNBC/NRF Retail Monitor Shows March Sales Grew Only Moderately Amid Tariff Concerns ](https://www.affinity.solutions/newsroom/cnbc-nrf-retail-monitor-shows-march-sales-grew-only-moderately-amid-tariff-concerns/)
- [Navigating Standardization and Incrementality in Retail Media Measurement](https://www.affinity.solutions/newsroom/navigating-standardization-and-incrementality-in-retail-media-measurement/)
- [Beet Retreat Interview - Part 1: Outcomes Measurement](https://www.affinity.solutions/newsroom/beet-retreat-interview-part-one-outcomes-measurement/)
- [Ad Age: 5 Marketing Tips for Brands Dealing with the Widening Income Gap](https://www.affinity.solutions/newsroom/ad-age-five-marketing-tips-for-brands-dealing-with-the-widening-income-gap/)
- [CTV Connect Recap: 5 Themes Advertisers Need to Know Now](https://www.affinity.solutions/newsroom/ctv-connect-recap-5-themes-advertisers-need-to-know-now/)
- [FinTech Meetup Recap: Three Trends to Drive Outcomes in 2025 ](https://www.affinity.solutions/newsroom/fintech-meetup-recap-three-trends-to-drive-outcomes-in-2025/)