Drive Measurable Results
for Brands & Media
Cut through data clutter and unlock actionable insights with the largest, privacy-compliant consumer purchase dataset from over 95M consumers. Drive results for your brand with data-driven planning, effective activation, and precise measurement of campaign outcomes.
Transform Every Stage of Your Marketing Strategy
From planning to measurement, we deliver purchase-based solutions that ignite growth
Gain visibility into market share,
competitive benchmarks, customer
churn, and cross-shopping behavior.
Target high-propensity buyers of specific brands or categories, based on bank-verified purchase behavior.
Evaluate sales impact, incremental lift, ROAS and more using real-time, deterministic purchase data.
Industries We Serve
- Brands & Media
- Retail & QSR
- Consulting & Investing
- Financial Services
Maximize Your Marketing
For brands, agencies, and media platforms, Affinity Solutions connects campaigns to conversions by tapping into the largest consumer purchase dataset in the U.S. and U.K.
Drive Optimal Outcomes
Affinity Solutions’ Consumer Purchase Insights enhance first-party data with a complete market perspective—delivering competitive and consumer insights beyond your walls to drive smarter business strategies.Â
Gain Actionable Market Insights
Affinity Solutions unlocks a deeper understanding of audiences and markets to fuel revenue-driving growth strategies.
Create Powerful Cardholder Loyalty Experiences
For banks and other financial institutions, Affinity Solutions helps increase market share and boost customer loyalty through personalized, engaging card-linked offers.
How We’ve Made an Impact
Business Challenge
A QSR brand needed to prove the effectiveness of its ad campaigns. They needed a solution beyond online-only measurement models to capture the complete picture of consumer behavior and accurately measure ROAS.
Solution
We partnered with the brand’s agency and digital ad platform to examine actual credit and debit card transactions, offering a precise measurement of ad-driven restaurant sales. By integrating Consumer Purchase Insights with the platform’s ad server, the agency optimized campaigns in real time, enhancing media efficiency and refining marketing strategies for the QSR brand.
Key Outcomes
25x
More revenue
55x
More transactions
4.3%
Incremental attributed campaign sales